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III. Identity

Logo and identity

A mark is the crest your company carries into every room. We design logos and identity systems with the discipline of a classic and the flexibility a modern brand needs, from a favicon to a building.

A marble and gold seal stamp beside a porcelain wax seal with a crest emblem
Typical timeline
Usually 6 to 12 weeks
Who works on it
Creative director, designers, type specialist

When it helps.

  1. Your logo looks different on every channel.
  2. The brand no longer matches the company you have become.
  3. Your team rebuilds every presentation and post from scratch.

What you get.

Logo

A primary mark, secondary versions and a monogram, drawn and optically corrected by hand.

Typography

A typographic system with licensed typefaces and a clear hierarchy for print and screen.

Colour

A palette with accessible combinations and values for print, screen and signage.

Visual language

Imagery, icons, patterns and graphic devices that make the brand recognisable without the logo.

Brand guidelines

A practical book, online or as a PDF, that shows how to use everything correctly.

Templates

Presentations, documents, social media posts and email signatures, ready for your team.

How it runs.

  1. Direction

    Two or three visual territories rooted in the strategy, discussed before any logo is drawn.

  2. Design

    The chosen direction developed into a mark and a system, tested on real applications.

  3. Refine

    Optical corrections, accessibility checks and production tests.

  4. Hand over

    Guidelines, source files and templates, with a session to train your team.

Logo and identity: questions.

Anything else, write to crestcompact@proton.me.

Often that is the smarter move. We first decide what recognition is worth keeping, then evolve the mark instead of erasing it.

Yes. Copyright to the final work is transferred to you on full payment, together with all source files.

Yes. We adapt the identity for signage, offices, retail spaces and events, working with production partners where needed.

Tell us what should last.

Share a few lines about your company and the goal. Every brief is read by a strategist, and you get a personal reply with the next step.