Naming

A name has to work in a sentence, on a shelf and in a trademark register. We create names that sound right in Polish and English, and we check them before you fall in love with one.

Start a project What you get

A porcelain fountain pen resting on a black marble ink stone filled with liquid gold

Typical timeline: Usually 3 to 6 weeks
Who works on it: Strategist, copywriters, linguistic reviewers

When it helps.

You are launching a company, a product or a new service line.
Your current name is hard to say, spell or protect.
You plan to grow beyond Poland and need a name that travels.

What you get.

Naming strategy

The role of the name, the territories to explore and the criteria for choosing.

Name development

Hundreds of candidates explored, with a shortlist of the strongest presented in context.

Linguistic checks

Pronunciation and meaning checked in Polish, English and the key languages of your markets.

Trademark pre-screening

A first search of the EUIPO and Polish Patent Office registers before legal clearance.

Domains and handles

Availability of domains and social media handles for every shortlisted name.

Name story

A short rationale and usage rules that help the team introduce the name with confidence.

How it runs.

Brief

What the name has to do, who it speaks to and the constraints that matter.
Explore

Creative territories, from descriptive to invented, developed in parallel.
Check

Linguistic, trademark and domain checks on the most promising candidates.
Choose

A shortlist presented on real applications, with our recommendation.

Naming: questions.

Anything else, write to crestcompact@proton.me.

We pre-screen trademark registers to rule out obvious conflicts. Final clearance should be done by a patent attorney, and we can work with yours or recommend one.

A focused shortlist of names that have passed our checks, usually five to ten, each shown in context.

Yes. Renaming comes with a transition plan for customers, search engines and legal documents, which we prepare with you.