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IV. Identity

Packaging

On a shelf you get about three seconds. We design packaging that is found first, understood instantly and kept on the kitchen counter long after the purchase.

A beverage can made of blue and white porcelain with a gold rim
Typical timeline
Usually 6 to 10 weeks
Who works on it
Creative director, packaging designer, artworker

When it helps.

  1. Your product disappears next to competitors.
  2. A growing range has become hard to navigate.
  3. You are launching in retail, export or e-commerce.

What you get.

Shelf audit

How your category looks in store and online, and where the empty space is.

Range architecture

A system for flavours, variants and sub-ranges that customers can read at a glance.

Graphic design

Front of pack, back of pack and all mandatory information, laid out with care.

Structural design

Shapes, materials and finishes chosen together with your production partner.

Mock-ups and renders

Photorealistic visuals for sales meetings and e-commerce before the first print run.

Print-ready artwork

Final files prepared for the printer, with proofs checked on press when needed.

How it runs.

  1. Shelf

    Category research in stores and online, and a clear brief for the pack.

  2. Concepts

    Design routes tested on the shelf, next to real competitors.

  3. Develop

    The chosen route rolled out across the range and every format.

  4. Produce

    Artwork, colour proofs and support during the first print run.

Packaging: questions.

Anything else, write to crestcompact@proton.me.

Yes. We prefer to involve the printer early, so materials, finishes and costs are realistic from the start.

Yes. Online packaging has its own rules: it must read as a thumbnail and survive shipping, and we design for both.

We lay out all the mandatory information you provide. The content itself should be confirmed by your regulatory or legal team.

Tell us what should last.

Share a few lines about your company and the goal. Every brief is read by a strategist, and you get a personal reply with the next step.